Columbia University Marketing Association Conference

Columbia University Marketing Association Conference
10th Annual MAC Conference
November 7th, 12pm – 6pm
Metropolitan Pavilion , NYC

Innovative Marketing: New Technology and New Consumer Behavior

The current business environment demands a shift from one-size-fits-all marketing to new platforms and new methods to influence today’s consumers. Social media and other online platforms have open companies to direct dialogue with their consumer, necessitating real-time marketing and crisis management. At the same time, advances in psychology and big data are better enabling companies to tie together disparate information, so brands can better understand their consumers. Finally, consumers can be reached all over the globe, presenting the need to balance local consumer needs and maintaining a single brand identity.


– Ricardo Dias, Global VP, Consumer Connection, AB InBev
– Olesya Govorun, Director, Strategy and Insights, The Dannon Company
– Jared Grusd, Global Head of Corporate Development and General Counsel, Spotify
– Josh Hix, Co-founder, Plated
– Chris Louie, VP of Product Leadership, Nielsen
– Miguel Peirano, CEO, Embotelladora Coca-Cola Andina
– Babs Rangaiah, Global Vice President of Innovation and Ventures, Unilever


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